More is less and less is more

2009 legislation of ObamaCare triggered a multibillion-dollar carrot and stick system of government incentives and penalties for EHR (electronic health records) system. Now, I am able to go online to see my health records. What it interests me is the business model of one of the EHR providers, Practice Fusion. From the recent issue of BusinessWeek, when Practice Fusion asked for $300/month from doctors for service, its business was just a flat line. Then, when it drops service charges to zero, its business soared by three times. "More is less and less is more" as in the aphorism of Lao Zi.