Pedigree of elite university has a market price

It is a lucrative business if someone is going to pay you $1.1M if you can guarantee his son to either Harvard or Princeton; $0.6M to No. 50 and $0.3M to one of the top 100 universities in the US. This is how a company, ThinkTank, to boom from $8,000 in 2002 to $60M today. For many affluent families in China, the pedigree of US elite university has a market price.   http://www.businessweek.com/articles/2014-09-03/college-consultant-thinktank-guarantees-admission-for-hefty-price#p1