You can teach old dog new tricks

IBM, a 104-year legacy company with a collapsing mainframe business in 1990s and being always late to new markets, is fervently embracing design-thinking methodology. This unprecedented scale of customers-empathy campaign together with data-driven artificial intelligence may help IBM ride off the current financial predicament in the future.   http://www.nytimes.com/2015/11/15/business/ibms-design-centered-strategy-to-set-free-the-squares.html