It takes a leap of faith to see the future of Adobe with plunging revenue in consecutive 5 quarters but stock price increases almost two-fold in the same time. Adobe boldly adopted a cloud on-line subscription to replace traditional fixed packaged price. It takes a lot of guts and determination to do this switch-over. What it impresses me is the PR drive from Adobe to pitch this pricing strategy to its customers with, e.g., a lot of light-hearted YouTube videos. If government in Taiwan could launch a massive PR drive for the Cross-Strait Service Trade Agreement (服貿) several months ago, probably acceptance rate might be much higher than it is now.
http://www.economist.com/news/business/21599370-adobes-bold-embrace-computing-cloud-should-inspire-others-super-subs
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