The success of GoPro camera always made me flabbergasted. Even Foxconn(富士康) invested $200M in this company. The soaring revenue of this company is the perfect example of "using content to drive up the sale of hardware" which happens to be the predicament of most of the Taiwan's companies. This video camera can be attached to your body and records all the actions of your surfing, your biking, your flying or any adventures. The video contents can be very gripping and can go viral in YouTube. That is, these popular video contents uploaded by customers are the free advertisements of GoPro cameras. Again, contents drive up the sales of hardware which is the most difficult part for many Taiwan's hardware companies.
http://www.businessweek.com/articles/2014-03-13/gopro-nears-ipo-as-hybrid-media-company-videocam-maker
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